Just a muse of sorts…
It strikes me that so much of what we want is simplicity. This seems to apply to both the physical and emotional things in life. The problem arises in that everything is a compromise.
Physically, my new cell phone does everything that I want great – yet when I am doing everything with it (the very reason I longed for it in the first place) the battery life can be measured in minutes. I now find my self choosing to compromise what I want to do with the tool in order to do it longer. (If you have an Android Phone you know what I’m talking about).
Emotionally, I have a pretty simplistic life yet it comes with compromise. I do what I do, it pays me money, the money pays the bills and along the way I have a great relationship with the family. We have minimal drama, lots of loves and hugs, and life goes on. The compromise part comes in to play in that I have to work, I have to take calls, I have to return emails, and I have to produce and deliver product. I actually really like doing all that but in a perfect world I would have more time for friends and family. Compromise.
But here’s an anomaly I see when it comes to this thing called Social Media. It might very well be the most simplistic thing in the world yet people just want to make it so much more complicated.
What should I blog about? How often should I post? What’s my Keywords? What about my keyword density? How do I increase my PageRank? Long tail strategy or short tail? Should I tweet? How often and about what? What linking back to my website? Follow or NoFollow? Is it better to tweet in the morning or the evening? Should I schedule my tweets? How long should my videos be? Where’s the best place to host them? Tagged properly? Geo tagging? Foursquare or Gowalla or Facebook Places? Should I have a Facebook Profile or Facebook Page? How do I get more followers? More friends? More Likes? How do I get my tweets to automate to Facebook to automate to the blog to automate to…
Here’s the thing. Just do it. Do it right, do it wrong, just do it. Get in there and engage. Reach out and start a conversation with someone new. Don’t look for the ROI, don’t track the link backs, don’t count the number of “shares”. Just do it.
Do it starting right now. Do it with no expectations, no quotas, just do it. Along the way you’ll find out what works for you, what you like, what you don’t like, and most of all it’ll all be so simple – and isn’t that what you really want anyway?