A client of mine asked if changing the theme on their website would give them better SEO. Everyone wants to rank better in Google, right? I know. I buried the lead with the header image but maybe the more important part is the WHY. I discuss that in the podcast and down …
Wordpress
How to “properly” build a WordPress Website
Spoiler Alert: There's no way we cover this in two short minutes. The good news is that in these two minutes I'll give you things to think about that you would have never considered. The other good news is that I'm almost done with a huge "How To" that will be perfect for the DIY …
Secure or Not Secure?
When you are building a new site these days all the cool kids are building their sites "Secure". What does SECURE mean? Should you build your site SECURE too? That's a great question for today! Record a Better Intro than Lesley! Back when, all sites were not secure. Everyone had …
What’s the difference between a Domain Name and Hosting?
I just had a great conversation with someone who wanted to start their own site. They got the info that it was WordPress.org that they wanted to use (which is right) so they went over there and downloaded the software. That's when the confusion started, "What do you do next with the …
How to give credit for a Featured Image
Giving the photographer credit when you use an unsplash picture for your post is easy. But, how would you give the photographer credit when you use an image just for the Featured Image? That great question was literally just asked by Lesley Sarson moments ago! Wait! The 2 Minute Tuesday …
2MT: How many themes are ok to have in your WordPress Install?
Themes. They are what makes your site look great! This week I'm in the middle of migrating a site from one server to another and the question came up as to how many themes was ok to have in your install. Welcome to the very first edition of 2 Minute Tuesday! I get it, you …
What type of content can you put up on your site?
This is a series that I hope will get you thinking a little deeper about your website, marketing plan and goals for the coming year. You might be familiar with "The Five Ws", this would of course be the second of them. You can read the whole series here. Ok, so part of the reason you want a …
How and when to include Testimonials in your site
Testimonials or Reviews are what we call "social proof". They are a powerful element and every site should have them inside the site itself. Besides the obvious cheese factor, no matter how you say "I'm the best, you should use me", we trust what others say about you so much more. Having someone …
How many words?
Hey, it's the #1 question I get asked when I start someone with a blog. But, are they asking that with an eye on doing just the minimum? That's a fair question. Time is valuable and adding the act of blogging to your marketing plan is going to take a chunk of time. Are they asking because they …
Blogging Better: What to do after you hit “Publish”
Congratulations! You just wrote your first blog post! I know it took you just over 3 hours to write a measly 350 words but believe me, it'll get easier - I promise! Now that it's published, here's a few thoughts on what to do next, (and I've also included a special offer at the end just …
How to Create Better Mailing Lists
A hundred avid fans or ten thousand people who are indifferent? "Throw it against the wall and see what sticks" "It's a numbers game" There's a thousand quotes I could throw at you but it's a simple "Quality vs Quantity" and that's the heart of the post today. (oh and there's no right answer …
Stealing Content
I recently had a new client of mine steal content from an older client of mine's website for use on their own website and it brought to mind a few copyright thoughts. I've written extensively on how to properly find and use images and not steal them, but what about Text? One of the most …