Here’s a fabulous story and a great way for a very large corporation to salute the right people. I’d tell you more but I’ll just let the video explain everything.
I talked about “Brand” using a little whimsy from time to time. This would be a great example of a “Brand” patting you on the back for a deed well done.
Cute story. Heartwarming for sure, but how could your BRAND step up and do something like this?