Here’s a fabulous story and a great way for a very large corporation to salute the right people. I’d tell you more but I’ll just let the video explain everything.
I talked about “Brand” using a little whimsy from time to time. This would be a great example of a “Brand” patting you on the back for a deed well done.
Cute story. Heartwarming for sure, but how could your BRAND step up and do something like this?
He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and wants a really small one). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.