Tomorrows post is going to be all about your Brand and your Facebook Page. One of the big issues a “Brand” has is that they generally have no humor, no whimsy, no humanity. Maybe the legal department took it away?
But a brand can do things with whimsy and get away with it. The best part is that when they do, it endears us to them.
Look at the product copy on sites like Woot. There’s some wild writers employed there. Twitter has it’s Fail Whale. Klout has a Puppy on on it’s 404 page, how can you be mad at your dropping Klout score with a puppy like this staring you down?
Right now it’s the season for toy drives. You might remember last year when I brought up the Calgary Hitmen and their annual toy drive. Actually it’s a stuffed animal drive. There’s two ways I can see collecting the toys from the fans…
1. Dropping them into bins at the arena gates (that’s the usual for canned food drives)
2. Or this:
According tothe fans in Calgary hurled 25,303 stuffed animals onto the ice during the 2011 teddy bear toss. The 17th annual teddy bear toss saw 2,000 more stuffed animals than in 2010, but still fell short of the record, 26,919, set in 2007.
According to the Calgary Herald, the 25,303 stuffed animals will be delivered by the Hitmen to various local hospitals. The 2011 event was the second largest in teddy bear toss history.