Backstory: I read a lot of posts on a daily basis. On a typical day I skim and or read over 200 posts. I’ve always used a feed reader and since the demise of Google’s version I’ve transitioned nicely over to Feed.ly. I subscribe to all sorts of blogs. I have folders that organize the content into makes sense to me.
Nearly every day, every week, I come across articles I love that I would love to share. I could toss those to Twitter, Google Plus or Facebook and hopefully you’ll see them.
Social Media is a fast moving stream. If you don’t happen to be standing on the shore at the right time, chances are you’ll miss it. So here’s my attempt to slow it down. Here’s 5 posts that caught my eye – plus a little more as bonus. Will this become a weekly feature for me? Should it? I’m not sure – what do you think?
#1 Jeff Turner. (http://www.jeffturner.info/) Since the middle of March he’s back to writing something eyeball worthy most every single day. He doesn’t know, but I read every single word he writes and do so slowly and sometimes twice just to make sure I comprehend it the best I can.
I suck as a friend because I hardly ever comment. I need to work on slowing down and work on spending some quality time in real conversation.
I could pick a single post but I seriously think you could start anywhere and spend a few hours reading post after post. Want one to start with? Read: “Your Words Are Not My Words, Even If Our Words Are The Same“.
#2 The Hot Dog Stand that rocks the real estate world – The Real Estate Weenie!
When Jeff’s stuff starts smoking your brain and you need to cool it down there’s no place better than a full dose of T Boards humor. Social Media Gurus, Uber Conferences, Overhyped buzz words, top 5,000 lists and most anything that get’s pitched to Agents – nothing is safe here. Wondering what makes up a Paperless Agent? Here’s your post: CLICK.
(for the record even I am not safe)
I happened upon this when I went looking for a reason my Gmail wasn’t loading. Most all of these I knew or could dig around an find but it’s worth the read. My favorite? The URL that’ll show you how Google has tracked your location via your phone. If you haven’t been bitten by the Big Brother is watching you bug yet… You will.
It’s happened to all of us. You’ve been to a website, looked at something (let’s say a kayak), didn’t buy it and forgot about it. But through the magic of the internet somehow now, on every site you go to, you keep seeing ads for kayaks. Spooky? Creepy? How do they do it? It’s called Remarketing. According to Google:
Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google.
It’s done by compiling a list of cookies from people who have visited your site. This happens when you add a small snippet of code to your site (called a remarketing tag). Get 100 people on your list and you can start Remarketing.
While this may be over your head tech wise, if you are running any sort of Google Ad Campaign I highly recommend you look into or hire someone to look into Remarketing. With a Remarketing Campaign you’ll see a much lower CTR (click thru rate) but for those that do click you’ll see a MUCH higher Conversion Rate.
If you were paying attention at the top you know all of these posts came from my feed reader. I’ve since taken these posts, visited their particular websites and then linked out to and written about them here on my WordPress Website. Here’s a post on a WordPress plugin that would allow me to push all my reading to my WordPress Dashboard and with a click on the “Blog This button” that post becomes part of a new post of my own.
How could this work for you? Let’s say you share other peoples content as a general marketing plan (we call them aggregators), this plugin would bring just the content you want to the place you want to share it from and make the process quick and easy for you.
So that’s it. 5 posts I think are worthy of your eyeballs and time. Maybe you learned something, maybe not. Entertained? I’ll take anything. The big question… Should I do this again? Should it be a regular Friday thing? What do you think?