Facebook: What is more important to you…
Would you rather have 100,000 LIKES from people you don’t know on your page or 100 “Raving Fans”? It’s not a trick question. Your answer is the correct one for you. I’m just wondering more about the WHY.
Stereotypical polar opposites, the marketing types will generally say, “It’s all about the numbers. More numbers are always better”. The other side of the camp will generally say, “It’s all about the relationships. Better relationships are always better”.
Is one side right and the other wrong?
Consider this: Some of the best people I know are datageeks. They are wickedly smart and yes, they make me look wickedly dumb (not hard to do). These datageeks have an almost insatiable thirst for ever more data. They search for ways to collect more and more data. They crave larger and larger pools of numbers. They find answers and questions in more numbers. The numbers speak to them.
Is it just an outlier then that most of all, these datageeks are real people with warm hearts and have a great sense of humor?
When Mike Simonsen of Altos Research missed out on Jay Thompsons birthday celebration he tweeted in a round of tequila for the table – from a thousand miles away! He’s just that kind of guy.
At Real Estate Tech South (RETSO) I was lucky enough to spend some quality time with my friend Gahlord Dewald of ThoughtFaucet (yet another incredibly smart datageek). One of the items I missed from last year was the creation of a FourSquare Venue called “Gahlord’s Edamame”. 24 people checked in and yes, the small dish of edamame even has a mayor and a few tips. I made it a point this year to make it to the venue just to checkin. Don’t even ask why at the after RETSO uberhighlevelthinking FooCamp we were seriously discussing Zombie Defensability.
Back to my point. So is there a right and wrong side? The datageeks and their mass collection of numbers seem to also be warm and wonderful people. Can the relationship people amass large numbers of followers and still create meaningful relationships? Are the MLM’s and GetRichQuick types actually real people? (OK, maybe that was stretching it)
What do you think and what camp are you in?