Recently I spoke at Richard Robbins Achieve in Toronto. While we couldn’t get to all the questions during the event we promised to answer them all. The following is just one of many…
Question:
Can I send a video of a client testimonial daily on facebook?
Absolutely! Client testimonials are powerful ways to let people know just how awesome your awesome sauce really is. Two ways you can do this.
OPTION 1: The YouTube Method
Upload the video into your YouTube channel. If you don’t have one, get one. Then take the video permalink you want (should look something like http://www.youtube.com/watch?v=q1ye8zQwBb8) and head over to your Facebook Page Wall. Using the LINK function you can stream that video directly from YouTube to all your adoring fans. Simple, easy peasy. You also can write some introductory text perhaps thanking your ubercool peeps.
But there’s also a small problem with this method. Every day that video will drop a little lower and pretty soon it’s off the proverbial radar. If they double click on the video you also just lost them as a new browser window will open up, sending them to YouTube.
OPTION 2: The Facebook Method
Instead of uploading the video to YouTube, every Facebook Page comes complete with a video tab! Upload the video to your Tab, give it a name, and write something nice about them in return. Heck you can even tag them in the video! (see bonus bonus below)
Both versions look the same on your wall, both stream the same but the Facebook version will be in your Video Tab forever. It might slip down the wall, but anyone going to the video tab will be able to see it anytime.
I do wish Facebook treated videos as they do photos. If they did, you could create albums and have an album for just your testimonials. Instead, all videos go to a single tab. Bummer. Now if Pages change in the future like they are on our profiles we won’t even have a video tab. In the new profiles videos are a subset of the photos tab. And yes, you still can’t put a video in an album.
BONUS?
Both options allow for embedding. That means I can bring them into a blog post like this. The Facebook player is lighter and leaner. It lists the title of the video and the Page in which it’s hosted. It used to be that if you clicked on the Facebook it would take you to the Page. They seemed to have recently turned this feature off.
| YouTube | |
BONUS BONUS: If you tag them, the video remains on your page but it also now shows up on Jason’s Wall where all his cool friends that don’t know you (yet) get’s a warm introduction. The link to the post and video leads right back to your page!
Now if you have a bunch of client testimonials – do you think your fans really want to see them day after day? Just Sayin…
He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and now,a perfect "BDR Weapon"). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.
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