You might call it marketing, brand recognition, “getting the word out” but I’ll argue it might also weaken everything you are trying to accomplish. Spam is a harsh word for some but remember the definition of Spam:
“Spam is the abuse of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately”.
Pages are public so I didn’t feel the need to blur them out.
You’ve always been able to tag another page from your page but with the new Page rollouts you can now operate AS that page inside other pages.
This is important because instead of a simple tag on a Page you can now leave a full post on another page like this:
Now had they tagged the page their would have been no comment ability below – instead it would have had a link back to SentriLock’s Wall where you could leave a comment. As a side note, tagging other pages had a “dark side” in that you could tag pages and drive traffic to your page just so they could comment. This new system allows anyone to comment right there on the wall where the post appears. I think that’s good – maybe.
Here’s where it might detract from your marketing.
This post is visible to everyone who visits SAMCAR’s wall. They can easily click the link to find out who the poster is (in this case SentriLock). That’s where we find out that they didn’t just post this on this wall but many. The exact same message. My guess? They’re just getting started.
Is this SPAM? I’ll let you decide. Sorry SentriLock you were just an handy example to use. I know nothing of them either good or bad and just using them as an example.
What would be SPAM – with no doubt, would be if a Dating Page started doing the same on indiscriminant Pages in the same manner. I’m sure they are already I just didn’t have time to go find an example.
H/T to Jimmy Mackin and his post “Complete Overview of the New Facebook Pages for Realtors” for the idea