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When to get started in Video

How about now?

No really.  RIGHT NOW! What are you waiting for?  Equipment? Instruction? Time?

Recently my friend Lesley Lambert (who I might have prodded into starting in video) had a post on Agent Genius on getting started with video.  She detailed some low cost low barrier options for the average person to get started with.

It was a great article written to help beginners get over that wall and start.  That’s the key – just starting.  The comment stream started off with the usual “thanks for a great post” style but quickly turned to what I call those of the “Go PRO or Go Home” opinion.   As the proud owner of some really high def cameras, pro tripods, sound and lighting equipment I know exactly where they are coming from.

But they’re wrong.

Not every video needs to be Oscar Nominated quality.  Far from it.  Besides – which kind of video are you talking about?  I just came across this video I did for a video contest way back in 2008 (and yeah I won).  It was done in a few hours using nothing but a $75 low def Flip and a freebie webcam.

Yes, it could have been much much better but the point I’m trying to make is that every video isn’t a “commercial” – there’s many different kinds of video.  The KEY to video is just getting started.

So if you are waiting to get the right equipment, STOP!  Get out your smart phone, check to see if that digital camera on your desk also does video, or buy a Flip or similar camera Flips on Amazon Sony Video Cameras

Waiting on instruction? Turn the camera on, press that red button and start shooting!

Need more – Here you go!  You will LOVE this!  Watch and learn and then the next time you run into one of those Go PRO or Go Home types you can give them a run for their money.

Waiting on time?  How much time do you need?  Some of these new cameras have onboard software to edit and upload to social media sites.  How easy is that?

One thing I can tell you – for all the different benefits video will bring to you and your marketing – NOTHING will happen until you start.

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Mike Mueller
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Mike Mueller

VP of Happiness at AreWeConnected.com
A former professional hand model, Mike builds Custom WordPress Websites that rock!



He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and wants a really small one). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.
Mike Mueller
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