Name: Jay Valento
Bio: Jay Valento has a Bachelor’s Degree in Marketing from California State University at Long Beach and 21 years of real estate experience.
As a part of his real estate practice, he follows a time-tested Consulting Approach to real estate focusing on listening to his clients. He follows a step-by-step home buying and selling process to insure that the real estate transaction is hassle free to our clients; and saves them time.
He is the author of a 50 page, “Red Wagon Team Home Buying Guide” that clients read, follow the strategies of and ask questions. And he has a 46 page guide for home selling called “Getting Your Home Sold”. The guide provides creative marketing ideas for generating offers from buyers.
He enjoys working out, travel, spending time with friends and family…and he has bowled seven 300 games…
Blogger Since: 2003
Not looking for the “exceptional service” type of answer. What differentiates you from your competition? What do you have the guts to do that the others don’t? Do you buckle down and do cold calls? What is that secret thing? What is the one thing that you do that your competition does not?
I block out time each day to assess my websites, strategize on how to make the user experience better, watch trends from analytics, registrations and time that each person spends on website pages. I listen to internet marketing people who are not in the real estate industry. Then, add content, create content, optimize and test it.
SuperMan is a comic book. So is WonderWoman. Everyone has a weak spot. What is that one area that you feel could use improvement? Do you avoid it, struggle through it, or know when to call in the Professionals? Have a weak spot?
Following up with clients that have registered on the website for a long time…years…they are still moving here…. I think I’m overwhelmed and I work at reaching out to them. They do get listings sent to them daily or weekly…and I think reaching out via email, live chat or text connects them to my team and i. I am great at follow up with my current group of clients but have thousands of buyers that need attention. I need more talented buyer agents to assist me with the database.
Getting the word out. As a blogger, writing is one thing. Content distribution is another. Do you follow a specific plan once the post is published to draw in more readers? Social media, newsletters, reposting…
When I write a blog post, add a new page of content or want to promote something on my website, I have number of ways to do that. I use a tool called “publicize” from the Jetpack plugin. It distributes my content to my Facebook business page, Twitter, Google plus, Tumblr and Path. I use Instagram, Flickr, Youtube, etc. It all depends on what I am promoting and who is the audience. There is a plan in place to do it.
Thinking specifically about technology and tools – what is the one thing that has had a significant and positive impact on your success and in what way?
I read a book called “Search Engine Optimization Made Easy” by Brad Callen about 11 years ago and just applied it. SEO has changed a lot since then. The book and my creative marketing talents helped my websites generate tons of raving fans.
Not looking for the “Abe Lincoln” answer, so Presidents, Candidates, Authors and Wayne Gretzky are out. Amongst your friends, coworkers, and others in your industry – who is it that your really admire? What is it about them (or their business)?
My friend Tom. I’ve learned some insights into communication with others…think first on what you are going to say…give it some time…so you communicate effectively and not to react to something too quickly. Ways to organize the business and qualify potential clients. He is one of my consultants not in the real estate industry.
I got some wisdom on working with buyers from Steve Chader of Keller Williams Realty in Arizona. Lisa Archer from Live Love Homes of Keller Williams Realty on testimonials and other great ideas. I think I learn a lot from asking questions of friends in real estate and outside of it.