This is the 2nd in the series of
20 Secret Blogging Tips in 20 Days!
There’s no rhyme or reason to the order. Check out the bottom of this post to see the rest.
Ok, so you have a blog and you know you are supposed to write something – but what do you write about? No problem, we’ve got you covered. Here’s a couple of ideas.
1. Write about your passion. Simple as that. If you aren’t excited the writing becomes a chore. When writing becomes a chore, pretty soon you’ll stop writing. That’s bad. When writing with passion the words will flow out of your fingertips. The best part? Just like you can really tell when people are excited when they write. Your readers will too.
2. You’ve already written the post – it’s in your email outbox. That’s right. People ask you questions all the time. Usually that’s by email. You’ve answered those questions via email. You know what? If one person asks a question, chances are others are wondering the same thing as well. Your blog post is a answer they may have been trying to find! Sometimes you can find those questions in social media like I did here and here. Most of the time your blog post becomes more of a cut and paste from your email. Yes it’s ok to plagiarize yourself. Pretty easy, eh?
3. Hyperlocal. Have a local business? You should be writing hyperlocal content. What is hyperlocal content? It’s content that is both locally based (as in around town) and timely based (as in upcoming events). For the hyperlocal real estate agent that content illustrates the lifestyle someone could expect if they moved to your area. Remember: selling real estate is about selling the lifestyle. Hyperlocal isn’t just for real estate, it works for any business with a local aspect.
4. Keywords. If you’ve done proper keyword research you have a list of keywords you know have a high local search value and a mid to low competition value. If you are writing for SEO (keywords) you already know things like keyword density, keywords in the title, paragraphs and alt image tags. Like I said, if you’ve already done proper keyword research, chances are you don’t need me to tell you that. If you need proper keyword research done (as well as teaching the art of writing for SEO) – I am for hire.
BONUS: Here’s an exercise for you. Close your eyes. Take a deep breath. Exhale and relax. Now, imagine your perfect client. Picture their demographic, their interests, their tastes. In your mind, picture what is they are looking for (that you can help with). Get a clear idea of who they are and what they want. Imagine what they know and more importantly what they don’t know.
Now picture them typing something into Google. What are they looking for? What questions do they have? What did they search Google for? There’s the title and subject of your next blog post.
There’s 4 + 1 things to write about. Now go start writing!
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He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and wants a really small one). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.