The single biggest objection I hear against blogging is TIME.
“I know the blog topics I want to write about, I just don’t have the time“.
It’s a cold hard fact. It’s going to take up some of your valuable time.
You can either squeeze it into your busy schedule or do like I do and write when I have free time (usually at night after dinner). I generally have three posts a week – Monday, Wednesday and Friday. I try to vary the posts around WordPress, Facebook and Social Media as best I can. Each post takes me around 20 minutes from start to finish. That’s an hour a week. At the end of a year I’ll have 156 more posts indexed by Google than someone who doesn’t blog. That’s casting a wide net (if you do it properly). Need something more scheduled? For the A types, I wrote about how you could setup a schedule: Creating an Editorial Calendar
No matter how you do it, making the time to blog is a critical part of your SEO success.
The Second Biggest Objection
…is “what do I write about?” Am I right?
I’ve always said, picture your perfect client – that person you would hope to attract. Now visualize what questions they might have about your product or service. Each one of those – that’s a blog topic! Want to know where you already have a bunch of those already written? In the ‘sent’ folder of your email. Think about that. Cut, paste, and edit a little and you’ve got a blog post that somebody wants to read. There’s a few other ideas in “WordPress Basics: What to write about“.
Isn’t there a machine that will just tell me what to write?
I know you didn’t even wonder that, but actually there is! It’s over at HubSpot.
How cool is that? You simply give it three nouns (example: WordPress, Facebook & Social Media) and it’ll spit out 5 titles you might want to consider writing about.
Now, these are just suggestions and maybe that’s enough to get your juices flowing. I’m guessing they have some sort of algorithm that looks at keywords and trends and that kind of thing. What it doesn’t know is what your perfect next client wants to know and that’s where my original exercise comes in. You can find it at http://www.hubspot.com/blog-topic-generator
Remember: When that blog post idea does strike you – use the Quick Draft!
Does that help?
He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and now,a perfect "BDR Weapon"). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.
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