For this week’s 2MT, we’ll explore the pages that you must have, talk about the pages that you don’t need and more importantly – the lead capture that will help your new site reach your goals.
While I had this post in draft mode for a while I honestly just had a new client ask that very same question. So let’s jam on the pages you’ll need for your new website – shall we?
While there’s no specific page list that every website has to have, here’s a starting point on what you’ll need.
For those that don’t want to take the 2 minutes to listen here’s a quick list:
- The Home Page (obviously): Think of this as a lead in to go deeper into your site. It can have a video, some teasers about who you are, what you do, where you do it and so on but it should also be visually appealing and have a few Calls to Action. Home Pages generally dictate the style of a site (Parallax, Flat, Magazine).
- The About Page: Believe it or not this is going to be your most clicked on page. People are going to want to know who the heck you are. It’s also a great place to start building a little of that all important trust factor.
- The Contact Page: First of all, you probably have your contact info in the footer but give them a page to go to as well. On that page you could give them a form to fill out or just offer up your digits – do what you think is best.
- Product Pages: If you have a website chances are you’re selling something. (I sell websites). In this particular instance she is a real estate agent and so she represents both Buyers and Sellers. Please don’t cop out and copy the same “here’s the steps to buying a home” that every other real estate site has on it. Instead, the page should deliver your Unique Selling Proposition. That’s the elevator speech you probably gave out at the neighborhood BBQ when I mention that I’m thinking of selling my home. You know, what makes you unique vs the other guy(s) – that kind of thing. If you are in RE, you’ll probably want a page for Buyers, and a page for Sellers as a start.
- Community Pages: Once again, if your in real estate you probably specialize in specific areas. You might want to have a page describing each one. This could be divided up into towns, into neighborhoods, into developments – that’s all up to you.
That’s the beginning. Now once you have that in mind you can start coming back and filling in the gaps (like “here’s the steps to buying a home“). Since your site is built on WordPress you have the ability to blog (that’s a verb). So one of your pages could be the Blog – but you can call it articles, or posts if you like. Don’t want to write or blog? That’s perfectly fine.
IMPORTANT: I’d recommend thinking about lead capture right from the start – offering something up of real value in return for their email address. Heck, I have lead capture on my free report on “How To Set Up Lead Capture” (click on that!)
NOTE: Why do you need pages at all? I’ve built a few sites that are nothing but the Home Page. They might have a menu bar but each item clicked takes them farther down the same Home Page.
COUNTER NOTE: If it’s an SEO thing you’re going after, you don’t want a single page site.
Mike Mueller
He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and wants a really small one). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.
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