The 14th in the series of…
20 Secret Blogging Tips in 20 Days
That’s 14 posts each with a specific call to action. Check out the bottom of this post to see the rest.
When you write a post you generally do so for a purpose. On a business blog that purpose should be to drive more business – right?
When I say “Call to Action” that doesn’t always mean “BUY THIS PRODUCT!”
A Call to Action could be building community. It could be building a mailing list. It could be lead capture. And yes, it could be buying a product. All of which are viable Calls to Action.
RULE #745: Always have a Call to Action
Calls to Action can come in a few forms. I’m writing this series of 20 posts for one reason and it’s not because I want to give you free education on WordPress. I build killer WordPress Websites and I want to build one for you. How’s that for transparency?
3 Different Calls to Action
The Button: You can put the CTA in the form of a Button. If you are reading this on the blog (not in a feed reader or mobile) you’ll see a button on the top right of the sidebar. It looks like this:
That button will lead you to a page where I give you a few examples of sites I’ve built, explain what I do, how I do it.
The Text / Link: I can also simply put a call to action into the body of my text. That could be a simple “Call me to discuss what we could do for you” or a “Here’s what you need to do next” thing.
I could also add a link to that. As a matter of fact at the bottom of each post in this series I’ve added the smallest of calls to action:
Ready for a killer wordpress website? Click HERE.
You didn’t notice it? The truth is, I could have made it so much more obvious but here’s the thing. Different Calls to Actions work on different people. There’s a bunch of marketing types that say your CTA needs to be a bright color unlike anything else on your site. That may be true and studies will back that up BUT I know there are all sorts of people out there including the kind of people that mentally block out that sort of thing. They are the ones who’ll see my little text / link CTA.
BONUS: People will never do exactly what you want them to do. While your CTA might lead to a wonderful form that gives you all the data you need, some people will simply look for your phone and call you direct. That’s not a bad thing is it? Now look at your site, from every single page – how many clicks does it take to find your phone number? 1? 2? No phone number at all? How many potential clients do you think you’ve lost? My number is also right there on the sidebar (on every single page)
Ready for a killer wordpress website? Click HERE. Read the rest of the series…
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