A while ago I posted a response to a question I saw in a Linkedin Group about closing down a WordPress site and just going with Linkedin long format posts. A friend of mine sent me this. Same thought, different platform. This happened on Facebook.
Incredible. But for those that might be wondering why this is a bad idea, here’s a few thoughts. (I pulled some of these from the responses)
- Not everyone has Facebook (or is on Facebook with regularity).
- While a FB Page is indexed by Google , it’s different. No Google Authorship to start.
- If and when you decide to ‘wisen up’ – have you tried to export your posts from Facebook?
- Facebook has NO lead capture – your website does (or it should).
You might have heard a little thing about the diminished returns from brands on their Facebook Pages. No? You can still manage to get a few views from all your LIKEs if you are good at it, but it’ll only be a fraction. Facebook changed their algorithm so if you want your posts to be seen by more than a fraction of your fans you’ll have to push that little blue button (and that’s going to cost you).- You are playing in someone else’s sandbox. They make the rules. If they get mad at you, you could be gone in a snap. No appeals, no second chances, no calling the help desk, gone.
- Of course there’s also no backups in Facebook as well.
We’re bitching about paying Bluehost what? $5 a month for shared hosting? Oh My!
My suggestion. Keep the WordPress Website. Start writing quality content. Create real calls to action. Create an incubation and lead capture system so you can convert visits to leads when they are ready. Make it nice and pretty but also give it powerful SEO tools below the hood so you’ll rank high in Google for your keywords. Make it Mobile Responsive so no matter what device readers are on, it’ll render properly for them.
Hey it’s my 25th Wedding Anniversary Today! (really!)
Oh, and if that was YOU who posted this in Facebook one more thing. Do it all yourself. No you can’t hire me to build or revamp your WordPress Website. I wish you all the luck but I only work with clients who see the value in a properly built website.
If this wasn’t you – Let’s talk!
YES!My business needs the tools and techniques of a properly built site
Mike Mueller
He's an avid hockey fan, rides a mountain bike, a few motorcycles (he had a really fast one,bought a cool orange one, and still rides a really slow one), he loves strong beer and good red wine.
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