There is a saying out there, “Jack of all trades, Master of none“.
I believe there’s truth in that and it speaks directly to the idea of Niche and the idea of marketing to a specific segment of a broader audience. I build Custom Facebook Apps for Business Pages and Advertising Campaigns. I also build Discount WordPress Blogs. That’s my Niche. I don’t build elaborate apps for facebook that connect your this to that and I don’t build fancy designer blogs. I focus on a smaller subset within the larger whole.
While TV as a whole is good, and NBC may cover some sports from time to time, The SPEED Channel would naturally cover the niche market for Racing. We could even take it one step further and have an F1 Channel (I’d be happy with that) if there was enough footage to run a channel everyday. There isn’t, and the market isn’t large enough to support the costs so we have to settle for just SPEED. For Niche to work there has to be a need or audience and it would have to be cost effective – right?
But the internet is different. The web allows us to do things VERY inexpensively. That’s why I can have a niche like I do and there are countless F1 groups and sites out there.
Coincidentally, I am a little perturbed at a niche website I have used in the past. I’m an avid mountain biker and was very happy to find a site calledthat offered up a single mountain bike related item for sale for a short period of time, after 20 minutes it was removed and a different mountain bike related deal replaced it. I used to check in multiple times a day. They also had other sites that dealt with all facets of bicycling but ChainLove was just fo the mountain bikers. That was until they merged with another company and suddenly there are other products diluting the stream. I’m not happy and have unsubscribed, judging by their Facebook Page I’m not alone. To me, this speaks to the power of the Niche.
People like Niches. The question is, how can you take advantage of a particular niche?
Now go do it!