So your website is not Mobile Responsive but you think it doesn’t really matter, eh? You can pinch and pull and zoom and it works just fine, right?
Here’s an email I got from Google for a website I built for a client quite a few years ago.
Remember: It’s not this site, it’s an old client of mine. Google crawled the site and sent the email to me (as it’s attached to my webmaster account)
Google systems have tested 33 pages from your site and found that 88% of them have critical mobile usability errors. The errors on these 29 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.
Read that slowly again.
They found 29 pages that are not mobile-friendly (88% of the website!).
They nicely say that they’ll be ranked and shown QUOTE appropriately UNQUOTE.
That’s a nice way of saying they’ve moved those pages closer to the end of Google – much much closer!
What’s the fix? Convert your site to a Mobile Responsive one right now.
As for this instance. I’ve notified the owner and we’ll be remodeling her site starting next week. It’s not as simple as throwing a Mobile Responsive theme at the site. There’s a bunch of things that have to happen behind the scenes for that to happen.
Not sure how Google sees your site? I’ll check your site for free. Just ask.
Ready to jump into 2015? Here’s your Call To Action