It’s no secret that my #1 Call to Action on this site is for lack of a better word, email delivery. When we write something we do so because we want someone (or many someones) to read it. Simple fact. That’s why we write.
If you JUST write posts and leave it at that, you are only doing half your job. Blogging is the act of writing, publishing, commenting and delivery. Delivery is critical.
As much as I love my FeedReader and think RSS is the best way to go… I can’t expect everyone to feel the same way.
I wonder how many people actually have a feedreader account they use. Do you?
That’s why, since the start of this site I’ve been driving readers to sign up for email delivery via FeedBurner. At it’s highest point the subscriber list was just over 2,000. That number has dwindled to below 1,000 these days. I removed the links to FeedBurner a few months ago after talking to Phil Hollows at FeedBlitz. It certainly sounds like FeedBurner has been abandoned.
While the FeedBurner account is still active, and hopefully still delivering, I’ve removed any links to it from the site. In it’s place, if you subscribe to the newsletter, you’ll be added to a list I have over on MailChimp.
I still haven’t decided on a permanent solution so I look at that list as a holding tank. That email list is double opt in. That means that before you get anything from me you’ll have to respond to the activation link mailchimp sends you.
HERE IS WHY EMAIL DELIVERY IS SO IMPORTANT
Open rates. I can’t expect you to keep coming back to see if Mike has written anything recently.
I can’t expect for you to see a post shared in social media (what if we are not connected?).
I can’t expect for you to use a FeedReader.
But you do open your email. You constantly check your email. I can deliver my content directly to your inbox with your permission and do so automatically. I write – you read. Happy Happy Joy Joy!
For me, I don’t subscribe to newsletters via email – I know how and actively use my FeedReader. Have a blog? I’d love to read your posts. Drop me a link in the comments.
On the other hand, thanks for reading this post. Do me a favor in return.
1. Google Plus this post and then…
2. Sign up for the Newsletter (and don’t forget to double opt in).
He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and wants a really small one). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.