Do I Need a Website Redesign? (Infographic)

Over the weekend I had someone ask me

My first thought was that they were looking for a form I had created that asked them to consider the WWWWW&H of a new website design. (I included the form at the bottom). Turns out, that wasn’t exactly what they were looking for.

This morning I saw this infographic from Bluehost, one of the hosting companies I like – yet I don’t understand why they are competing so heavily against developers that actually refer them business, but that’s fodder for another blog post.

When it comes to your website, the primary purpose is to get conversions, and potential customers cannot buy anything if they never get past your homepage. It is crucial to keep your site up-to-date, not just so that it functions effortlessly and brings you sales, but so that new visitors aren’t put off by a …
Source: Do I Need a Website Redesign? (Infographic) – Official Bluehost Blog

In a sense that infographic should be getting you to think along the same lines as my WWWWW&H
Did that do it for you?

Here’s that form I created. Check it out if you need help getting your mind in the right place. Fill it out if you would like an indepth website quote. Move along if you are comlpletely satisfied with your present site and results.

Who what where when why

Name
First Last
Email
Describe WHO the target audience of this site is you want to attract*
(close your eyes and visualize the perfect client - got it? Now describe them. who they are, what they do, what they like and so on)
WHAT type of content are you going to put on this site?*
(as in posts, videos, pictures, even tweets)
WHERE - have a domain name already? Hosting account?*
WHEN are you going to update this site? (as in frequency)*
(I can help you build an editorial calendar as well)
WHY do you want / need a site?*
(I'm serious. Sites can serve as an online resume or business card, a place to disseminate information, lead generation machines or ad destinations or squeeze pages)
HOW do you expect to attract new viewers?*
(as in google search results, ad campaigns, past or existing clients)
HOW are you driving them to return?*
(have a newsletter? Facebook Page? Active on Twitter or other social media?)
HOW are we going to know if this site is working for you?*
(what metrics / goals can we use to determine this?)
Comments
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Mike Mueller

VP of Happiness at AreWeConnected.com

A former professional hand model, Mike builds Custom WordPress Websites that rock!

He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and now,a perfect "BDR Weapon"). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.

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