Poll 3,300 marketing types, ask them what provides the most value (ROI) to them and you’ll never guess what the answer is. It’s not an ad campaign. It’s not having a mobile responsive website. (Good guess – but remember these are marketing types) 😉
You are probably getting tired of me gushing on and on about how I live my feed reader – and then last post I mentioned other sources (Prismatic and Medium). I was just at REBarCamp Orlando and the subject of blogging came up again and again. It’s still a relevant topic. I found via Medium titled, “WARNING: These 6 Mistakes Will Kill Your Blog“ and of course the first thing snarky me thought (before I even clicked to read) was “I’ll bet your number one mistake is not having a click bait title?”
Guess what? I was wrong. It happens. It’s #2!
For the record #1 was not blogging often enough. Actually most all of the article was the same stuff I’ve been saying for years… Focus on your ideal client, have a clear call to action and so on. But there was one stat that he pulled from HubSpot’s State of Inbound Marketing Report that are worthy of mention. HubSpot surveyed 3,300 marketers who said:
82% said they got the most value from blogging
Remember, this is an Inbound Marketing study (when you hear ‘inbound’, think ‘permission based marketing’, and when you hear that, think “Newsletter“).
Back to my point. Out of EVERYTHING else that marketing types do… Social media, ad campaigns, and so on, Eighty Freakin Two Percent of them get the most value from blogging – the most! These are people who are craving leads, watching numbers, running A/B testing. They are fanatical about conversion rates and click thru rates. They track everything.
Moral of the story: Keep on Blogging. Write for your ideal client, do so on a regular basis, use catchy titles if you need to – but keep on writing!
<insert obligatory call to action here> Get a Blog </end obligatory call to action>
He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and wants a really small one). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.