The other day I was reading an article titled, “How Will Google Panda 4.0 Affect Your Real Estate Website?“. The article was spot on. Good Job Lolly!
Now, you really don’t need to know much about Google’s latest Panda update but here’s just a couple of points I want to make sure you understand
(and I might as well quote the article)
If you’re blogging and have a good amount of unique, on-page content that adds value to your readers, then you’re set.
However, it’s important to make sure your website isn’t filled with “thin” content, as this may negatively affect your ranking.
Lastly, if you have in the past, discontinue participating in content syndication. Content syndication is when you re-post someone else’s content on your own site with a link back to the original source. According to Glenn Gabe of Search Engine Watch, websites with 20 to 40 percent of syndicated content took major hits, some even lost 60 percent of their organic Google traffic once Panda 4.0 launched.
Splain’ it to me Ricky…
Google’s Panda is an update to the search engine’s algorithm. Google wants to show people the best possible results for what they search for (or they’ll switch to Bing?). Google is constantly refining their algorithm and Panda 4.0 is just the latest. That search algorithm is what determines what posts show up on Page 1 of Google and so on. Want to know waaaaay too much about Panda? Start HERE.
Rule #47: People will always try to game the system.
When Google updates the algorithm, people will try to adjust their tactics to get to the top or stay on top. That’s what’s called SEO (search engine optimization). There are good ways of going about it (White Hats) and there are bad ways (Black Hats). Google wants to reward the White Hats. If you are a blogger and writing quality stuff for your readers – good for you! Google is trying to see your stuff and reward you for it. When I build a site I build in proper tools for SEO that you can use to help Google reward you. That means things like meta description tags, schema and sitemaps are all there to help Google find you.
Now all you have to do is write for that perfect client you hope to find, right? If you’ve been doing that – That’s what Point #1 means to you. If you haven’t, today is a great day to start.
Point #2 means that you have to really write. Not just a few keywords and a snippet, but really write! No Shortcuts Cupcake! Pull up your big boy pants and write.
Point #3 is for those of you that have taken the easier road. Those times are over. It’s ok to aggregate content but buying into those sites that write content for you will now HURT you. BIG TIME!
In the end, if you want to be found by Google… Get a properly built site, write quality content for the client you want, resist the ‘easy way out’ and start basking in the warm sunshine that is Google! (Wow! I got carried away for a minute there)