Yahoo and Tumblr – Did We Tell You or What?

OK. So I had no idea when I wrote this post back in March that Yahoo! would think that Tumblr was so cool, so hip and so irresistible as to want to pay $1.1 billion with a B for it.

Nah. I was just thinking that it was a pretty cool place and that for people who were going to miss Posterous it would be the logical place to head. I guess there are other people who think it’s pretty cool, too.  Say, Marrisa Mayer for one, who promises “not to screw it up”. There’s a great piece on Marketplace about this.

Young, Hip, Cool and Mobile

The buzz about Tumblr is that it has a ton of users that are young, hip and cool. They’re also mobile which means they need a great mobile platform.  You may have heard about mobile. It’s the wave of the present.

Where this ties into real estate (or not) is that, according to the annual NAR studies on buyers and sellers, the typical home buyer is getting younger and younger and the typical Realtor is getting older and older.

We’re always getting preached to about communicating with people in their preferred mode. We are always reading blog after blog after post and status update about SEO and getting found by the very people who would purchase out services. Hey, I’m on board. Me, too.

What About Personality?

Enter Tumblr.  The only problem is that most geezer Realtors (raising my hand) don’t know anything about it or how to use it to attract tons of people to follow our little micro-blog.

We’re used to the typical website with it’s IDX page and lots of keywords so people will find us for real estate.

What if we were cool, though?  What if we wrote stream of consciousness stuff, posted lots of photos and followed lots of people on Tumblr who might be cool like us?

Nah. Foggedaboutit.

If you’re like me, it’s just one more thing. It’s hard enough keeping up a blog about bidding wars and curb appeal and market stats. But I’m guessing Marissa thinks there’s some juice there.  $1,100,000,000 worth of juice.

Does Marissa Mayer read AreWeConnected.com?