Like a photon of visible light streaming thru a pane of glass…
For that to make sense you’ll just have to watch the video below.
Transparency as it relates to social media is theoretically about being open with those that are listening. That means being upfront, honest and clear about what it is that you are and what it is that you do. Truth builds trust.
I slipped in the “theoretically” above because I also believe “Everyone Has an Agenda” (I think I heard that first from Jeff Turner?)
That’s not a bad thing. This thought kept coming up as I was building a new business plan over the weekend.
To me the idea of transparency boils down to the why of transparency. I want to be transparent in part because that’s who I am. It’s in me. Being transparent is just being me.
Transparency = Trust
I also want to be transparent because I believe it builds trust. It’s no secret, we work with, we recommend, we friend those people we trust. The end game for everything I do is to put food on my family table. I do that by providing services like custom facebook business pages. I need people to trust me. While that might happen by just doing what I said I was going to do – I also think the transparency adds another layer of trust on to that. Who knows… I may be wrong.
Transparency = Trust = Worth
I also believe that Trust dictates worth. I charge $400 for a Custom Facebook Business Page. There are plenty of free or less expensive options out there. I didn’t pull that dollar figure out of thin air. It’s a simple fact. Hire me to build your Landing Tab and I know after building 500+ pages, that for me to do the job to my level of satisfaction, I will spend 4 hours or more on your project. Simple math. You can see what $/hr I put on my work. No matter what I value as my worth – it’s the trust of others in me that validates my worth. Would my services be of any value if you didn’t trust me?
Transparency = Trust = Worth = Value
Value to me is that last hurdle. It’s what get’s you over the wall of apprehension and allows you to order the product. When value happens it allows you to also recommend the same to your sphere. If there’s no value then all we have is a broken deadend relationship. Remember the last time you got suckered in to eating at a tourist trap restaurant? How did that make you feel? That’s why Value is very important to me.
<insert totally unrelated video>
I love the way he illustrates the complex physics of molecular transparency in plain English (or would that be plain Irish?)
<insert engaging thought provoking question>
I think that no matter what industry you’re in, the end goal is to bring home the bacon, right? How do you manage working transparency into what you do?
<insert seemingly unrelated links to other blogs to attract their readers and pingbacks here>
- SHRM urged by members to be transparent (gautamblogs.com)
- Government of Timor-Leste Accelerates Accountability with Transparency Portal (prweb.com)
- Final Blog – Transparency (mfjs2210.wordpress.com)