I saw an interesting comment on a Facebook stream the other day…
Someone posed the following question…
Serious question: if everyone is doing social media, is it still relevant? Back in the late 90’s, having a website put you ahead of the pack. In the early 2000’s, not really ahead of the pack, anymore. Now, everyone *does* social…Is it a differentiator?
It struck me as odd in that I have never thought of social media as a tool for differentiation (at all). It’s always been a tool to connect me to others, a tool to get a particular message out in front of more eyeballs. Along the way, yes it might set me apart from the rest but I look at that not because I’m ‘doing it’ but because of the content, the conversations. Does that make sense?
Although I am an early adopter of sorts, I don’t see that as putting me above the person that just joined. The message is the important part.
I’ll be at REBarCamp Orlando tomorrow and while there will be quite a few people interested in technology and how to create and foster real relationships, there will also be a few people completely focused on the technology of SEO, Lead Capture and the like. There’s value in those conversations but many of these people are only concerned with how social media is going to differentiate them from the next person trying to game the system.
What kind of tool is Social Media for you?