This post has a subtitle of Doing Podcasts Right But I'll get to that later... So a weird thing happened yesterday. We had the incredible Leigh Thomas Brown on the radio show (Social Media Edge) and naturally we were talking about her book "Outrageous Authenticity". But the part that struck me …
Social Media
Don’t get scammed
Just a quick public service announcement. It's hard to be safe and smart in this day and age. Just as soon as you think you are smarter than the bad guys, they come up with a different plan of attack. Here's a few things to be aware of. Recently a client forwarded to me an email they …
What is a podcast?
Podcasting seems to be what all the cool kids are doing these days. What is a podcast? What would I say? Why should I start one? Those are all perfectly good questions. Let's get to all of that but first... Take a look at the time. Make a mental note of the time (or jot it down). …
Podcasting, Blogging and RSS
I'm a big fan of RSS (real simple syndication) - it powers a bunch of stuff you may never think about. If you get my newsletter, it's because of RSS. I also read about 200 blog posts a day - all via RSS (and feed.ly). RSS makes the internet better for busy people. Much better. I'm also a fan …
LastPass hacked. How secure is your password?
I've been a big proponent for using strong passwords. Every site you log into should have a unique password. You never, ever want to use the same password for all the sites you use (but I know you do, right?). The reason you don't use unique passwords is that it's so hard to remember all …
Questions of the Week! (#1)
I've always been a big fan of Gary Vee. Recently I've noticed a growing trend around the internet that I want to share. The concept is simple. Jump on camera and answer questions. Why? Because the chances are, if one person asked, there are countless others wondering the same. By 'wondering' I mean …
Speaking kindly of others, making the most of referrals
When you refer someone is it just a simple, "Mike, meet Susie"? Putting in just a little extra work can make a massive difference not only in connecting the two but in how that person you just referred to approaches their new client. Here's how to make the most of your referrals. I pick up …
15 ways to be the “Go To” agent in your community
Admittedly, it's not my best video. I wore the wrong color shirt. I was going the speed of the teleprompter and not my normal 'video' speed. But the message was still there. 15 ways To Be THE Go-to Realtor in Your Community Thank you to the Florida Realtors for allowing me to Take …
If you are serious about Guest Posting…
Want to get into Guest Posting? Never use a stock photo. Simple as that. Well, let's say that it's a great start... So, I just got this email. I'm not going to even try to hide the details. Apparently I have a "one of a kind web blog". Hey that's pretty cool. Julie looks like a nice, …
A blog post that will inspire you for all 2015!
No, not this one. It's a post I read today from Chris Lema. Simply titled "You are awesome. Thanks." Click on the title and go read the post. I'll be here when you get back... Did you read it all? Wow right? I'll bet you didn't know a single person …
Don’t believe the numbers
Generally there are two schools of thought when it comes to social media and marketing... 1. It's a numbers game. "Blast out the content to every platform, to as many people as you can - the more the better!" 2. Quality over Quantity. "Strive for better engagement, continuously." If you …
The “LIKE” is a copout! Engagement takes work
I was reading a post from my friend Ken Montville on his 'other' blog entitled, "Website Traffic And The Fire Hose" and it got me to thinking. In his post he starts out talking about Facebook Ads, links out to a post on using the 'dark post' strategy , moves a bit into SEO, and then finishes …