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Mortgage Technology Conference Workshop

Social Media · October 31, 2011

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I’m pleased as punch to have been asked to lead a workshop on all things social media at the upcoming Mortgage Technology Conference in Miami.

Here’s a few of the things I hope to cover.

Social Media Overview

  • What is Social Media?
  • Understanding Social Reach
  • SEO and SERPs
  • Broadcasting, Engaging, and Listening

Platforms:

  • Blogs
  • YouTube
  • Facebook
  • Twitter
  • Linkedin
  • Google Plus

Features and values of each…

Blogging

  • What a blog brings to the SEO table
  • Why you need a Home Base
  • Comments and commenting

YouTube

  • Why you need a YouTube Channel even if you have a face for radio

Facebook

  • Why you need to be there
  • Profile vs Page vs Group
  • Running an ad campaign

Twitter

  • What to tweet about
  • What to listen for
  • Twitter Clients

LinkedIn

  • It’s still the red headed stepchild of Social Media
  • 5 things you need to do to your Linkedin Profile right now
  • Why Linkedin is still so very important

Google Plus

  • Why you need to join
  • Who’s there / who’s not
  • 3 things to change right now
  • The single most important reason you MUST be there

Short Break

Advanced Engagement Techniques for each platform

In this session we’ll examine, setup and discuss various systems and strategies for each of the platforms mentioned above.

We’ll run through writing a blog post, creating a Facebook Page, starting an ad campaign, video editing and much more.

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Mike Mueller
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Mike Mueller
VP of Happiness at AreWeConnected.com
A former professional hand model, Mike builds Custom WordPress Websites that rock!


He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and now,a perfect "BDR Weapon"). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.
Mike Mueller
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