I was working on building a Facebook App for my friend Kathy Howe and noticed she had a video on her site http://how2educate.com/
As I watched it again, it got me to thinking. I had just responded to someone’s blog post who was complaining that he just wasn’t getting results out of Facebook. More to the point he was not getting results out of much of anything he was doing with social media. Yes, it was that age old “Social Media ROI” debate (yet again).
Long story short, my comment was similar to the message in this video.
It’s not what you say, it’s howe you say it. (been waiting to use that pun for ever!)