Hold a “Guess where this picture was taken” style of contest.
This one is going to be simple because you’ve already seen it so many times, but I have to Pro Tips at the bottom to take it to the next level.
Step 1: Snap a picture around your community of something iconic. But don’t just take the picture as you normally would. You’ll want to make it hard to figure out. You could get real close, or shoot from a very different angle, or use photoshop (or Instagram filters) to obscure the image. Storefronts, back alleys and public art all make great topics. It could be something they see everyday or something they rarely see. We don’t want to stump everyone – but we do want to make it hard.
Step 2: Post the picture up on social media. Offer up a small prize to the first one who correctly identifies the picture. See? Easy Peasy Lemon Squeezy!
Step 3: Rinse, Lather, Repeat. If you want this game to work it has to be a regular thing. You have to embrace it. You have to keep it going. Make this contest a daily, or weekly event. It could be the “Friday Pic around town”. Make sure you post the pic at the same time so people can look forward to it.
Step 4: Have Fun. If you have fun with it – it will show. You’ll also find you won’t need to actively look for future ideas, you’ll be walking downtown and the future subjects will start jumping out at you.
PRO TIP: You could do all of this with Instagram on your smartphone. With Instagram you could push the contest to Facebook and Twitter (and Foursquare) with ease.
BONUS PRO TIP: Push the picture out on social media, but make the answers happen back on your website (where you have lead capture). To do this you’ll want to create a post of the picture. Comments on the blog post are time stamped – so you’ll be able to easily identify the winner.
BONUS BONUS PRO TIP: Set your site up with Facebook Comments and each guess will generally also be a ‘share’ to their Facebook Stream.
Read the complete series as it builds…
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He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and wants a really small one). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.