Recently I spoke at Richard Robbins Achieve in Toronto. While we couldn’t get to all the questions during the event we promised to answer them all. The following is just one of many…
Question:
How can you efficiently post to multiple social media sites to save time?
There’s a number of different ways to accomplish the same thing but for the sake of simplicity I’ll mention just one (or two).
Getting our message in front of the right eyeballs is key. There is the argument that it’s all a numbers game so getting the message in front of as many eyeballs as possible would be a good thing – right? But then again, the audience you have in different social networks is different. I have a very different social graph on Twitter than I do on Facebook, than I do on Linkedin – is it ok that they all get the same message?
But back to the answer. Here’s just one. http://ping.fm/
With Ping.fm you can update once and direct that update to show up in more than 50 other locations!
Your update can be directed to update just one network, all of them, or you can even create groups. I’ve heard you can also set up your Ping so that all you have to do is send it an email. Would that be even easier?
If you know me, you know my Twitter client of choice has been Seesmic for a very very long time (guess who owns Ping?). From there I can send updates to virtually all the same locations I would if I was using Ping. Other clients like Hootsuite and Tweetdeck will do pretty much the same.
So the answer to the question is Ping.fm. That said, I’ll always finish with my #1 caveat…
YOU CANNOT AUTOMATE ENGAGEMENT!
…Mueller out!
Related articles
- Is there a certain number of key social media sites to be using? (areweconnected.com)
- Managing Social Networking – Ping.fm and RSS (marketing.fm)
- 5 Ways to Schedule Tweets from your iPhone (oneforty.com)
He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and now,a perfect "BDR Weapon"). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.
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