SEO isn’t a button you can push.
SEO isn’t a plugin you can add.
SEO is a combination of tools and techniques applied consistently to a properly built site in an effort to achieve a higher rank for specific keywords.
I just wrote that in an email to someone and I think it’s worthy of a blog post.
Am I right? Am I missing something? What would you add?
He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and wants a really small one). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.