I was reading an article a while back that caught my attention. It started with
In my 28 years on this planet, I’ve come to accept two things as fact:
- The sun rises every morning.
- Marketers screw everything up.
Because of fact No. 2, I had to stop selling SEO.
Marketers do screw up everything.
The article was on Moz, a highly respected site dealing with all things SEO related. I like to keep current on all things that might effect Google rankings and although most of the content here is way above what the average person needs, this is one article I would recommend to all.
SEO or Search Engine Optimization is part science, part art. It can also be 100% total B.S. depending on who you are listening to. I typically don’t like writing about SEO. I imagine that this article, “Why I Stopped Selling SEO Services and You Should, Too” was written with the budding SEO specialist in mind.
Drowning in Information
If you are reading my site, chances are you are not an SEO specialist (or even a hobbyist). That means that you are on the receiving end of all the bad SEO B.S. that’s out there. What’s right? What are you supposed to believe? It’s tough when you don’t know and the internet makes it easy to get information, both good and bad.
Take a deep breath. Here’s the skinny on what you need to know now. Forget everything you thought you knew.
SEO has changed. Google changed it. What can you do now? I couldn’t have said it better so I’ll paraphrase and share what Ryan wrote (my words are in red):
If we want to capture that traffic moving forward, there are three things we can do:
#1: Pay for it
(this means running ad campaigns – a topic for other blog posts)
#2: Create valuable content
Instead of trying to jam those pages with links, create a piece of content that delivers what Google (and users) want. By creating value with your content, you open it up to earning social media shares and powerful links from relevant sites.
If you want to compete against the big dogs for organic search real estate, content is your best option.
(Content. That means blog posts and other information added on a regular basis.)
#3: Optimize your website for the web
(Every site I build is Mobile Responsive and SEO Optimized)
SEO has changed. It’s changed for the better (in my opinion). You can’t just keyword stuff your way to the top anymore. As a matter of fact, your previous efforts (keyword stuffing or link building) might have you in Google’s penalty box.
Today, if you want to rank you’ll have to create relevant content and isn’t that the way it should be?
Oh yeah, what was that four letter word I mentioned?
You know it. It’s BLOG. 🙂