Yet another post on SEO. Sorry about that. It’s relevent and timely information so it just made sense to do it now.
The video below is from Matt Cutts. You can read his original post HERE. He’s one of the three most important Matts you should know. He’s a very nice and genuine guy (I’ve met him a few times). He’s the head of Google’s Webspam Team.
Why is that important? They are the one’s who determine where site’s show up in search results amongst other things.
When Matt says something, it might be a good idea to listen.
BTW: I just noticed his site is built on an older version of Thesis for WordPress – the same thing this site was a few iterations back.
I like the way he says you should
“in terms of what you should be working on …try to make a great site that users love…”
Watch the video or cheat by reading my cliff notes 😉
- Newer version of Penguin – (going deeper after black hat SEO strategies)
- ‘Advertorials’. Posts that are paid for but look like regular articles. They should not flow PageRank.
- a few ways to deny the value to link spammers – if there’s no value to them, perhaps they’ll stop?
- Hacked sites – detect them better and communicate details better to webmasters
- Softening Panda – if you were effected by Panda and shouldn’t have, perhaps this is good news. Interesting that they are getting tougher on Penguin and softer on Panda.
- Overall more information to webmasters.
Not sure what a Penguin or Panda is? Here’s a post on Panda and Penguin.
In the end – just create great content, have a site your users love and you’ll do fine.