A client of mine asked if changing the theme on their website would give them better SEO. Everyone wants to rank better in Google, right? I know. I buried the lead with the header image but maybe the more important part is the WHY. I discuss that in the podcast and down …
SEO
Who Are Your Next Customers?
This is the first in a series that I hope will get you thinking a little deeper about your website, marketing plan and goals for the coming year. You might be familiar with "The Five Ws", this would of course be the first of them. You can read the whole series here. When a new client asks me …
SEO: Sorry, you’re doing it wrong
What's the most important thing to be doing now to get the best SEO out of your website? Good question. Here's the answer! SEO is one of the most misguided / misunderstood things I have to deal with when it comes to my clients. Part of this comes from the "what was true last week, may not be …
28 Days of Video: Day 2 – How to know if you are on the front page of Google
I like to challenge myself each month on weird stuff. This month I've challenged myself to produce a video each day that is short yet informative, educational, and actionable. Here's Day 2 On the 1st Page of Google? That's awesome! Are you sure? TL:DR Here's how to really find out where …
AMP’d – not so much
Just a quick follow up to my post on Accelerated Mobile Pages and some clarification. AMP'd makes the mobile web run faster. That's what it's all about and for most people that's all you need to know about it. It does so by stripping the site of things like 3rd party javascripts. Those …
Want SEO? Here’s a 4 letter word that will help you get it
I was reading an article a while back that caught my attention. It started with In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Marketers do screw up …
What is SEO?
This is a Primer for what SEO is and what SEO isn't. This is going to be an epic post so buckle in and let's get started. (or you could go the audio route below) TL:DR Version: SEO stands for Search Engine Optimization. What that means is that the content on your site is …
Small Biz Marketing: SEO
a Primer for the Small Business Owner on Search Engine Optimization (SEO) Not a day goes by that the typical small business owner doesn't get a phone call, an email, or even direct mail promising them that they can get their business on the first page of Google. For the small business owner, all …
You’re doing SEO wrong (Panda 4.1)
Google rolled out another update to their Panda Update with what some are calling version 4.1 and the internet was buzzing! Ok, maybe not your 'internet' but it was in mine. ;) Plenty of people complaining how they suddenly have no traffic, they dropped for this keyword, they don't rank on …
Zero Moment of Truth (ZMOT) and how to use it
You may have never heard of Zero Moment of Truth and then again maybe you have. Although it was coined a few years ago, it's being tossed around today like it's some kind of incredible breakthrough. Kudos to you either way. ZMOT refers to the idea that consumers of your product will find your …
Switch to https now or your website will die!
Sorry for the overly sensational headline. It's reflective of the general misinformed buzz that's going around since Google announced that they were adding https (websites on secure servers) as a ranking signal. Let's put all the mass hysteria aside, take a deep breath and pull up our big boy …
Mobile Responsive just became a bunch more important
Google had a post on their blog simply titled "Promoting modern websites for modern devices in Google search results" I know you missed it. I didn't. I watch for things like this. Here's what you missed Starting today, we will indicate to searchers when our algorithms detect pages that may …