With the new Timeline for Pages, the only thing that isn’t true in this infographic is Setting the Default Landing Tab (no longer an option). There’s a lot more to think about, 5 different ad types to run, a/b testing, best images to use, best ad copy, demographics, and so much more. For the most part, this is a smart way to go about it.
NOTE: I create custom page apps (the destination app for when people click your ad), I consult with companies, and I even help by running their ad campaigns for them to meet their goals.
Source: http://www.aesconnect.com/anatomy-of-a-killer-facebook-ad-campaign-for-social-media-succes/
HT to http://www.facebook.com/OBXBILL
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