What’s a default landing tab? If you have a Facebook Page, you can designate the first tab a new visitor sees when your page loads. This would be for anyone who has not yet LIKEd your page and those that are not signed into Facebook. That means they are not hitting your wall or info tab first.
Why is that important? There are a number of reasons but one of them happens to be ‘Visitor to LIKE’ conversion. When a new person arrives on your Page, no matter what you did to get them there, if they don’t push that LIKE button at the top – they may never return. If they do push that LIKE button the wall post can show up in their stream, their comments will be seen by their friends and a bunch of other goodies. With the short attention span we all have today, that decision to LIKE or not LIKE happens in seconds. Will your Wall convince them? Chances are not right?
With a ‘Welcome to my Facebook Page’ styled video, you have a chance to slow them down. Additionally, with a video we can step out from behind the corporate curtain and show that there’s a real person (or people) behind this page. That’s a huge game changer. Some people also need that little nudge, “Hey, go press that LIKE button” and your video could do that.
People always ask me,what should I say in my video? How long should it be? What should it look like? Maybe the best answer is to just show you some of my favorites…
Let’s start with a local real estate agent:
Or another local Agent:
They have a human way of explaining why they are different and slip in a “LIKE” button reference along the way.
Not perfect in front of a camera? Here’s a winery version:
Here’s my friend Jeremy who delivers the goods in an energetic way:
And finally, here’s my ‘old’ one. It was shot entirely on my $60 refurbished Flip camera. I’m in the process of shooting a new version. Do people see my bloopers at the end? Some do, some don’t. Thought I’d show how NOT perfect we all can be.
Do you have a Welcome Video on your Page? If so, please share!