Recently I spoke at Richard Robbins Achieve in Toronto. While we couldn’t get to all the questions during the event we promised to answer them all. The following is just one of many…
Question:
What is the best way to showcase video on facebook – profile or page?
Good question. The right answer depends on quite a lot of variables. Are you ready?
#1 Is the video something you could make money from? Not the actual video but let’s say it’s a video of your new listing. The listing sells and you get a commission. Since it’s a violation of Facebook Terms of Service to put something like that on your Profile it would have to go on your Page. Commercial Content Video? Page Wins! You playing at the park? Maybe the Profile Wins!
#2 What’s the privacy settings of your Profile? If you have your Profile locked down to the tightest setting, people who might want to see it might not be able to. Your Page has no privacy concerns or settings. It’s open to all. Generally speaking… Page Wins!
#3 Friends vs LIKES. You might have 5,000 Friends and your Page has just 20 LIKES. Obviously the better decision will be the Profile just for the sake of initial eyeballs. Initial Eyeballs? Profile Wins!
#4 Is the video tag and share worthy? If people are featured in the video you’ll need to be friends with them to tag them in the video. If they have a Page you can tag the Page. The important thing about tags is that all tags lead back to the Tagger. That’s either your Profile or your Page. So if I was in scenario #3 above I could post in my Page and tag my “friends”. They’ll all be driven back to my Page. Those friends would also share it with their friends spreading the Facebook love back to my Page ever so much more. Page Wins!
Example: My friend Jason Farris shot a parody of the VW Superbowl commercial. He could have gone Profile or Page. Here’s how the video looks in Facebook – can you see where he wants you to go?
Here’s the entire video. All shot on an iPhone. What do you think?
He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and now,a perfect "BDR Weapon"). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.
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