Change happens… Accept it, adapt to it, and make it work for you.
There’s a bunch of misinformation, a bunch of conjecture, and a bunch of guessing going on right now. Here’s what we do know, and of course it’s all subject to change.
You can enable the new Timeline on your Page now.
You can revert back to the old style now.
Soon enough (March 31st) everyone will have the new Timeline, like it or not.
You’ll need a cover image for your new timeline. It will reportedly be 851×351 or something close depending on who you talk to.
While your Page may be all about business, surprisingly here’s what your cover image CANNOT show
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
The big question on everyone’s mind right now is what about Custom Page Apps?
If you have a Custom Page App, it still exists and works. Many of these were built as Welcome Tabs and set so that anyone who has not yet LIKEd your page would land there first. Right now they have removed the default landing tab option. The App still functions and can be a valuable resource to your page viewers.
The world has not come to an end, here’s why. Smart people are going to take what Facebook is giving them and adapt in a positive way. Here’s a few positive things to note.
You can arrange the apps that show on the timeline so that the welcome tab is always shown (next to photos and likes).
Your App still has a unique URL. It’s the pretty vanity url you have now with an additional identifier tacked on the end ( http://www.facebook.com/MikeMuellerConsulting/app_274918265853154 ) You can grab it, head over to your favorite shortener and get a short url like this: http://goo.gl/hJJQR You can find prettier versions but I wanted to use a free google one as an example.
If you own a domain name, you can use that, add a subdomain and setup a redirect to the App. As an example, I own the site http://CustomPageApps.com I quickly added a subdomain and then set the redirect to go to a tab in my Page. So I can now send you to facebook.CustomPageApps.com and you’ll end up on my custom landing app in Facebook. See what I did there? Pretty cool, eh?
This generally results in the lowest cost per click or impression ad rates (CPC or CPM), enables social proof (as in Mike Mueller likes this), and produces the greatest results.
Team Page Management – coming soon, you’ll be able to designate different Admin levels (they say 5 levels coming soon towards the end of March).
In the end, there’s nothing you can do but choose how you accept change. Those that choose to greet it and adapt will be far better off than those that struggle and fight to accept it.