But you have a prime example on how NOT to run a contest on Facebook.
Here’s Vern’s Tab on his Facebook Page
Sounds like a great idea right?
How many violations of Facebook’s Rules did Vern just break?
Here’s all of them http://www.facebook.com/promotions_guidelines.php but in particular
4.2 In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo. You may, however, condition entry to the promotion upon becoming a fan of a Page.
How did I happen to come across Vern’s Contest? My friend Rhonda’s Tweet.
And since it was a for a good cause, I just LIKED Vern’s Page, and LIKED Rob’s Picture. (you should too). Hopefully Rob will win, Make a Wish will win, Vern will not have his page deleted, and you will know more about how to NOT run a contest on Facebook.
BTW: I said this was going to happen Facebook Promotions for Small Business
UPDATE: New rules were written and published as of December 1, 2010 but the basics still apply.
2.1 You may require that an entrant like a Page, check in to a Place, or connect to your Platform integration before providing their full entry information for a promotion. You will not condition entry to the promotion upon taking any other action on Facebook, for example, liking a status update or photo, commenting on a Wall, or uploading a photo.
- Facebook change their promotion rules (simplyzesty.com)
- How to hold a contest on Facebook (areweconnected.com)
- Facebook Promotions for Small Business (areweconnected.com)