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Sorry Vern

Facebook Pages · December 2, 2010

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But you have a prime example on how NOT to run a contest on Facebook.

Here’s Vern’s Tab on his Facebook Page

Vern's Tab

Sounds like a great idea right?

How many violations of Facebook’s Rules did Vern just break?

Here’s all of them http://www.facebook.com/promotions_guidelines.php but in particular

4.2 In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo. You may, however, condition entry to the promotion upon becoming a fan of a Page.

How did I happen to come across Vern’s Contest?  My friend Rhonda’s Tweet.

tweet

And since it was a for a good cause, I just LIKED Vern’s Page, and LIKED Rob’s Picture.  (you should too).  Hopefully Rob will win, Make a Wish will win, Vern will not have his page deleted, and you will know more about how to NOT run a contest on Facebook.

BTW: I said this was going to happen Facebook Promotions for Small Business

UPDATE: New rules were written and published as of December 1, 2010 but the basics still apply.

2.1  You may require that an entrant like a Page, check in to a Place, or connect to your Platform integration before providing their full entry information for a promotion.  You will not condition entry to the promotion upon taking any other action on Facebook, for example, liking a status update or photo, commenting on a Wall, or uploading a photo.

Related articles
  • Facebook change their promotion rules (simplyzesty.com)
  • How to hold a contest on Facebook (areweconnected.com)
  • Facebook Promotions for Small Business (areweconnected.com)
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Mike Mueller
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Mike Mueller
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A former professional hand model, Mike builds Custom WordPress Websites that rock!


He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and now,a perfect "BDR Weapon"). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.
Mike Mueller
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