With the new Timeline for Pages, the only thing that isn't true in this infographic is Setting the Default Landing Tab (no longer an option). There's a lot more to think about, 5 different ad types to run, a/b testing, best images to use, best ad copy, demographics, and so much …
Facebook Pages
Timeline for Pages
Change happens… Accept it, adapt to it, and make it work for you. There’s a bunch of misinformation, a bunch of conjecture, and a bunch of guessing going on right now. Here’s what we do know, and of course it’s all subject to change. You can enable the new Timeline on your Page now. You …
Facebook’s Call Tracking Study
If you run a page and you happen to get one of these emails – LUCKY YOU! It’s NOT a scam. It’s for real. Want to learn more? Here is the page for that: http://www.facebook.com/help/?page=174527879312763 That said, if you are running a Facebook Ad Campaign and NOT driving them to a …
Facebook Page Basics: Setting the Default Tab
One of the best things about having a Facebook Page is the ability to direct a new visitor to any one of your Tabs first. That means that anyone who has not yet LIKE’d your Page or not currently signed in to Facebook can be directed to your Wall, or Info, or Photos or any of the Tabs your Page …
It’s cheaper to advertise within Facebook?
It might be. I'll have to check that out. My friend Jeremy just sent me this video from Mashable. Don’t know if you know this but you have a choice when running Facebook Ads. When they click on your ad do they land somewhere on your website or somewhere on your Facebook Page? …
Custom Facebook Squeeze Pages
Happy New Year! Hopefully you didn't party too hard. Just in case, I'll make it short and quick. I also build custom Facebook Squeeze Pages for businesses that are running ads on Facebook. The normal cost for these are $125. Today ONLY, New Years Day, January 1st 2012 you can buy one …
How to set your Default Landing Tab on your Custom Facebook Page
There's a few things that make a Custom Facebook Page special. One is the fact that Pages are the only thing that are indexed by Google (or other search engines). Yup! not your Profile, not Groups, and not Events - only Pages! Another is the fact that they can be run anonymously by a team. But …
New Contest Guidelines for Facebook
It’s been a little while since they changed the rules but a recent comment in a Facebook Group got me to thinking I should update the old post “How to hold a contest on Facebook” that was written over a year ago. A lot has changed since then. Facebook has radically changed the guidelines for …
Facebook Strategies: The Brand Page
I wrote earlier about creating Facebook Pages around a lifestyle or community. You can read more about that idea at Facebook Strategies: Community It’s a great strategy, requires a bunch of work, but the rewards can be pretty fabulous. For some it’s much less about engaging around a lifestyle …
You need more LIKE’s
EdgeRank is to Facebook what the Google Algorithm is to Google. EdgeRank determines what posts, photos and comments show up higher in your newsfeed than others. The basic components of EdgeRank were affinity, weight and time. The number of LIKE's did not matter. That was Past …
Robert Scoble doesn’t need a Facebook Page
This could be considered the opposite of yesterdays post: Convert your Profile to a Page? A while ago Facebook announced the new SUBSCRIBE Button to much hoopla. Subscribe? Yeah, It essentially gives people the option to subscribe to your ‘public’ posts on your Profile without having to …
Convert your Profile to a Page?
So you joined Facebook in the hopes of getting more business. Matter of fact, all of your Facebook action is about business. You are a Facebook Marketing Machine. Until yesterday. That’s when someone pointed out that using your Profile was a violation of the Terms of Service. Terms of Service? …