It might be. I’ll have to check that out.
My friend Jeremy just sent me this video from Mashable. Don’t know if you know this but you have a choice when running Facebook Ads. When they click on your ad do they land somewhere on your website or somewhere on your Facebook Page?
While it MIGHT be cheaper to send someone who clicks on your Facebook Ad to a Facebook Page, it’s still a total waste of marketing dollar to send them ANYWHERE that isn’t a targeted landing page for that ad campaign. Don’t send them to the Wall. Don’t send them to the INFO tab. Send them somewhere like this Targeted Facebook Ad Landing Tab. It’s that simple.