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Homebase: Why you need to OWN your content

Facebook Pages, Wordpress · January 31, 2011

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The other day a good friend of mine Lesley Lambert tweeted that her Facebook Page was still there but all the content of hers was not.

lesleytweet

That’s weird.  She’s been adding content to her Facebook Page for a very long time.  She’s a regular blogger and has hundreds if not thousands of posts, most all of which she’s shared on her Page.  So I went to look and…

lesleyfbpage

Gone!  Not a single post. Not only that but she’s a great “engager”.  Each post had many responses and conversations – they were gone too!

Lucky for her she didn’t lose her page completely.  It came back within a few hours.  It was probably just a bug in the Facebook system.

The point I’m trying to make here is that all is not lost.  Even if the page was deleted completely, every bit of content she created is still on her “Homebase”.  That’s her blog.

THE POINT:

So the moral of the story is you have to OWN your content.  Remember, on Facebook we’re playing in Mark Zuckerbergs Sandbox.  We don’t own our page or our profile.  The images we upload?  They are really his.  The same goes for most all things social media.  While you may have a copyright on the video you uploaded to YouTube, if it’s accidentally deleted by their system who are you going to call to get it back?  That’s why, for most instances I’ll say that should be a self hosted WordPress blog.  The blog should be Homebase to most all your content. You own the name, you control the hosting, and you alone are responsible for the backup (should the server malfunction – and it happens!)

Can your page just disappear?  You bet it could.  Ask Eric Hemlpler.  It happened to him!

Lesley’s Page: http://www.facebook.com/lesleylambert.realestate

Lesley’s Blog: http://www.lesleylambert.com/

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Mike Mueller
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Mike Mueller
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A former professional hand model, Mike builds Custom WordPress Websites that rock!


He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and now,a perfect "BDR Weapon"). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.
Mike Mueller
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