Recently I spoke at Richard Robbins Achieve in Toronto. While we couldn’t get to all the questions during the event we promised to answer them all. The following is just one of many…
“I have a Facebook group page – is that a mistake?”
The old style groups were walled off sections within Facebook. Like they say in Vegas, “What happens in the group stays in the group!”. New groups do change that up a bit in that posts I place in the group can be seen on my wall by friends who are also in that group. New groups have a few different options as well. They can be open, closed or even SECRET!
Groups within Facebook can be great for collaboration, or discussion around a single topic. Some groups are like virtual water coolers, a place where people can blow off stream without the rest of Facebook and all their friends knowing about it.
Here’s a few things about Groups vs. Pages that might help you decide which is best for you.
1. Social Reach. Group activity has a very limited social reach (if any). If my neighbor is commenting within a group that I’m not a member of I may not hear it. That comment stays within the walls of the group. I’m pretty sure any LIKES do as well. Contrast that with a Page. If my neighbor comments on the “Living in Sunny Acres” Page – I will see that on her wall (she’s a friend of mine). With a click I can follow her comment back to the Page where I can LIKE that Page. That can’t happen with groups.
2. Google. Pages are indexed by the big G. Profiles and Groups are not.
I’ll stop there. Does that help? It should.
- BREAKING: Facebook Pushes out redesign for Facebook Pages (areweconnected.com)