If you are looking at building your real estate business in Facebook one of the best ways is by running a “Community” based page. Why? It’s a soft sell and real estate is all about community. But first you need to understand a little about the average real human being and their nature. I’ll need you to take off your “Marketing Mining Helmet” and put on your “I’m just another Average Consumer Sun Visor” – don’t worry it’s only temporary.
Normal real people have 130 friends that they actually know. That’s crazy right? Once they’ve connected with all their real friends and real family it’s time to explore what else is out there. They go to the search box and type in their school, their community, their neighborhood.
What shows up when you type in your neighborhood? Chances are, a bunch of spammy sounding pages? I’m certainly not going to click on “Mike Sells Sunny Acres!” would I? But there’s one I might click on… “365 things to do in Sunny Acres” and there’s an intriguing one called “Living the Sunny Acres Lifestyle”. You can see the difference right? (if not, the light from your helmet is blinding you again)
QUICK CLARIFICATION: When we’re talking community pages we’re talking about the kind you create and actively run. There’s also a category for Community (don’t use this) and wiki style pages that Facebook creates for communities. Neither have much social reach. We’re talking about pages that discuss and convey what it is like to live in the community.
What’s a wiki community page? Go to someone’s profile and click on their city or hometown (even yours). You’ll be brought to a page that you can LIKE but nobody is in control of. There’s no Wall, no Info Tab and certainly no Landing Tab!
We Clear? Ok!
So if we’re running a proper community styled page, it’s easy to add content, easy to get people to LIKE the page but honestly that’s not why we created it in the first place. (It’s ok, go ahead and put your Mining Helmet back on) So, how do we get business from it? Good question! Here’s four MUST Have’s for community page success.
- The Periodic Real Estate related post These could be market and housing stats, new listings or anything else that says, “Hey, I’m in the business and I know what I’m talking about”. Notice I said periodic? If you have a community styled page yet all you do is post real estate info – you’ll lose people quick.
- The Info Tab Your Info tab can explain what it is and what you do. It can contain your contact info and links back to your website.
- The Blog Post Each entry on the wall starts as a blog post on your website. You have lead capture there like “How much is your home worth” and “Search for Homes”. No question or doubt what it is that you do for a living.
- The Landing Tab This is the 1st thing new visitors will be shown when they visit your page. a GREAT place for a quick video. It’s your chance to tell them who you are, how long you’ve lived there, what you like best about the place AND what you do for a living. It can also have calls to action back to your website, contact information or pretty much anything else you might want. Not only is the Landing Tab the first thing they see but it can also serve as a valuable resource for the repeat visitor as well.
While the community styled page can provide a lot of warm and fuzzy with it’s soft sell approach, if it’s not also providing new business for you I’ll bet you aren’t using the four items above.
* Disclosure – I build the custom apps that create custom landing tabs. Free samples here: https://areweconnected.com/facebook/
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