I know you have one Page with only a few LIKE’s.
I know we would all like to have more people interacting on our Page. There are wonderful ways to make that happen and I share them on this blog.
And I know Facebook dangled that carrot in front of you, encouraging you to send a message to those 5,000 people you have as “friends”. Tempting wasn’t it? I know.
But considering the fact you’ve had ZERO interaction with them since the day they accepted your friend request do you think the best thing for you is to pop up saying “HEY LIKE MY PAGE!” I know, that’s called marketing, right?
It also comes off a little self serving, doesn’t it?
Well, I always thought so. (Want me to LIKE your Page?).
And then there’s another thing, a small problem with that email Facebook just sent out on your behalf. The recipient has one of three choices to make.
LIKE your Page? With just a single click I can LIKE a Page that I’ve never seen? Ooh I can’t wait to click! #not!
View Page? While that’s a much better option, I certainly hope there’s actual content on your Page. Most often it’s brand new and there isn’t. Have you ever been the first one to a dinner party, a party where you didn’t even know the host? It makes me feel a little like that.
Delete. As in delete the email, mark as spam, and then go wash that funny taste out of my mouth.
So often we think social media is all about us. Look at me, Look at what we do, Look at what we sell. But it isn’t. It’s about “them”. It always has been. Think about the tidal wave of spam created by all the “other” Pages doing the exact same thing?
Just because it’s easy to do, just because it’s available (again), does that mean you should?
Besides, would you rather have thousands of LIKE’s that don’t know you, don’t care and don’t respond or a 100 LIKE’s of your Raving Fans? Me Too.
Instead, why not take a personal approach? Here’s a…
“Making Friends with Friends I Don’t Know Plan”
Go to your Friends List. Pick ten new people everyday. Take a few minutes to check out their profile, their likes, their life. Find something the two of you have in common.
Send them a personal message. Start by re-introducing yourself. Explain a little about who you are, and that thing you saw on their profile that you both have in common. This can be by email or by Facebook’s messaging. DO NOT use a form letter. This is not the time for cut and paste.
When they respond, BIG Congratulations you just started a conversation!
Next you can slowly move into what you like and maybe, just maybe down the road you can ask them to LIKE your Page. Take it slow, don’t rush it.
If they become your newest Raving Fans they’ll be the one’s suggesting you to their friends instead and that’s one powerful suggestion.
The math: 10 new people a day x 5 days a week x 50 weeks a year = 2,500 new conversations and all with no SPAM. How cool is that?
Mike Mueller
He's an avid hockey fan, rides a mountain bike, a few motorcycles (he had a really fast one,bought a cool orange one, and still rides a really slow one), he loves strong beer and good red wine.
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