A normal install of WordPress comes with the option of creating a few different kinds of content. Typically these are Posts and Pages. Posts are for time sensitive content while pages generally are for static, evergreen stuff that doesn’t change often (like your About or Contact).
A Custom Post Type (CPT) is created by a developer in addition to Posts and Pages. This FAQ that you are reading right now is a custom post type. It’s neither a post, nor a page, it’s simply yet another way to add content.
Once you have a custom post type built you can then choose how you want to present them. In this particular instance (FAQs) I show them all combined here, or I can also embed them within a page like I did for this site, or they can be .
An added bonus of a CPT is that since it is a separate entity within your site, you can then create a sitemap for that CPT and then submit that to Google for indexing. That’s great for SEO!
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