- Are you a person? Chances are you DON’T need a page.
- Are you a person who also has a business? Chances are you SHOULD have a page.
- Do you want to run a Facebook Ad Campaign? You DEFINITELY need a Page.
Rule #1 of Facebook is that everyone needs to have a Profile.
Rule #2 is that each person only gets ONE profile.
If you created a 2nd Profile in an effort to separate friends from ‘work’ or any other reason, Facebook will eventually find out and delete BOTH accounts.
While Facebook has recently reduced the reach of Pages, if you want to maintain a commercial presence on the social network there is only ONE way to do that and that is with a Page.
Pages can run ad campaigns that when clicked can go to either an App on a Page or to a website outside of Facebook.
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