This question was asked by Troy and I think it’s a fabulous question!
The short answer is No. If you were smart (and I am referring to the generic you, not specifically to Troy), you wouldn’t want me to. Here’s why…
The Fully Managed Websites that I create for clients come with what I call, “All the bells and whistles“. Those are features like FAQ’s as a custom post type (like this) and many others. I’ll typically stuff the site with dummy content as a placeholder.
One of the things I ask my clients is “How do you expect people to find your site?“. Essentially, I’m asking them to identify what “Sales Funnels” they plan on using. One of the more obvious would be Google and by that they are referring to what is called Organic SEO.
Everyone wants great SEO and every one of my sites has all the right tools to achieve it. Here’s why you’ll never get organic SEO from a site that provides you content.
Google doesn’t like duplicate content. Hate is just a tad bit stronger of a word but they come pretty close to that. When Google finds identical content on multiple sites it decides to index only the first instance it’s found. It’s what is called a Canonical Link. This far better than what they used to do – if they found duplicate content they used to remove your site completely from the index!
So, a service that writes content for you (and 500 other sites) is doing you a major disservice. While it seems like a pretty cool deal – only the first instance of any of those posts will be picked up by Google and you can bet it won’t be your site.
That said, if do have content from a service like that it still could be a benefit to one of your other funnels. Have a mailing list style newsletter? In that you can push that content out to your list. (I do include a newsletter like that as a Bell and Whistle). Of course that newsletter would be a different sales funnel (permission based marketing) and not related to SEO at all.
I do write local based SEO quality original posts for clients for a fee. I also manage sites where we’ve gone out and hired writers. It’s always better if they write it in their own voice but it’s always an option for those who just don’t want to write. In this instance each and every article is completely new and different from any other article on any other websites – Great Local SEO and No Duplicate Content.
I hope that all makes sense to you. If it doesn’t just give me a call! 🙂
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