Typically when I build a custom post type for FAQs, it’s usually for a real estate agent. They tend to split them into categories like “For Buyers” (and “For Sellers”). That makes good sense as that FAQ could be embedded into the Buyers Page BUT there are so many other uses for them.
I’m working on a new website right now that is going to combine custom home searches for individual neighborhoods and use them on the neighborhood pages we’re building.
Here’s why this is brilliant…
While you could just list them all on the page there’s very little SEO in that. Google places value in content at the top of the page, not the entire page.
Instead, as a FAQ each search will be the ‘answer’ to the question. The question (or title) would look something like “3 bedroom, 2 baths currently available for sale in Sunny Acres right now“.
The answer would look similar to this: (although this is obviously not a search for 3/2)
The magic of all this is that each FAQ is it’s own single post.
Each post is instantly added to the sitemap and that sitemap is submitted to Google for indexing.
Remember, people search these days by asking their phone questions.
Questions like “Show me 3 bedroom, 2 baths currently available for sale in Sunny Acres right now..”
When that search matches very well with what Google has indexed you have SEO that nobody else has! Does that make sense?
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