Anchor Text is simply the words we use when we link to somewhere. It’s an SEO tool.
Google likes it when we actually use words that are descriptive of what they’ll find at the links destination.
Here’s a great example of Anchor Text (it’s in RED) when I want to link to the page where I describe what I do for a living.
I build custom designed WordPress Websites that rock!
Contrast that to other text I might use to get you to that same page CLICK HERE.
Both the ‘custom designed…‘ and the ‘CLICK HERE‘ above are Anchor Text but one accurately describes the page itself.
Google looks at the words in the Anchor Text and treats them like keywords. While I might want to rank high in Google for custom designed WordPress Websites, there would be no value in ranking highly for “CLICK HERE”.
NOTE: I also used an ALT description on both links. You might see that when you hover over them depending on your browser settings.
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