Here’s yet another post that was initiated by a question on my Facebook Page (thanks Carole!)
In case you didn’t know, Facebook will limit the friends you can have. It’s a 5,000 friend + Page LIKE limit and few real people will ever hit that. When you do hit it, you can no longer add a new friend until you delete one.
That limit is one of the reasons why I think every Agent should also have a Custom Facebook Business Page. There’s no limit on the number of LIKEs (fans) a Page can have.
Pages aren’t for everyone though and Facebook recently added the Subscribe button to Profiles. That means someone can follow your public posts without having to friend you. Robert Scoble was one of the first to get rid of his Page and go 100% Subscribe. Like the Page, there’s no limit to the number of Subscribers a Profile can have. I’m not a big fan of this (see Robert Scoble doesn’t need a Facebook Page) as there’s still plenty more that can happen with a Page (like setting a Default Landing Tab). Still, everyone has the right to there opinion no matter how wrong they are (kidding of course) and if NOT having a Page is right for you but you still want to add connections – the Subscribe button is your answer.
I believe most every Profile now has the Subscribe button. With the new Timeline feature coming soon to everyone, you’ll have the ability to upload what is called the ‘cover’ image. It’s a full width 850 x 350 image. With a little photoshopping you can add a simple message encouraging people to click ‘Subscribe’.
If you have the Timeline enabled you can see my cover image at https://www.facebook.com/MikeMueller for those of you that don’t have it yet here’s what it looks like right now (thanks to Tara for the screen capture).
What do you think? If you didn’t want a Page yet wanted to drive subscriptions – would this work for you? I created a template of the transparent overlay so I could add the same to anyone’s cover if they like. Would you be interested in that? What other messages might I add instead.